Widget Image

RETAIL DESIGN &
Visual Merchandising

Roma s/n, nave 4
Pol. Ind. Cova Solera
08191 RUBI
Barcelona

T  +(34) 93 588 44 02
F  +(34) 93 588 44 03

[email protected]

MON – FRI : 08:00  –  15:00

© 2019. INCO RUBI S.A.
All rights reserved.

Privacy Policy. Cookies Policy.

RETAIL DESIGN & Visual merchandising

+34 93 588 44 02

Title Image

visual merchandising Tag

The North Convention Centre of IFEMA (Madrid) hosted at the end of March the 11th edition of the Retail Forum 2023, organised by iKN Spain, which was attended by more than 1,500 attendees, more than 120 speakers and more than 80 sponsors. The objective: to learn about the challenges and trends in retail in the physical and digital world.After the recent celebration of the 21st edition of EuroShop, the leading trade fair for the retail trade, in Düsseldorf, it was the turn of the largest retail event in Spain. 

From 26 February to 2 March 2023, EuroShop, the leading trade fair for the retail trade, will bring together the world of international retail and its partners for the 21st time at the Düsseldorf exhibition centre. As we have been doing since almost our birth as a company, CAAD will once again visit EuroShop, one of the most important trade fairs for the Retail Design industry. 

What better way to start the year than planning the best projects of retail design we want to visit in 2023?It is a purpose for lovers of architecture, retail and design. Or if not, it helps us to know what is going on in this industry, as we have been collecting for years in this blog.

Holistic retail design is the sector's commitment to reconfigure purchases by introducing common strategies and improving retail experiences. This trend ranges from the points of contact between loyal, temporary and digital customers with the brand and the products on offer, placing the emphasis not only on what but on how.

In decoration, in styling, in architecture ... In many sectors it has always been said that less is more. Something that also happens, of course, in the world of retail design. And it is that for years we have seen how in commercial interior design there is a minimalist and exhibiting trend that turns the establishments into authentic masterpieces, as if we were in an art gallery, thus also offering a better shopping experience.

In a changing world where ecommerce is becoming more powerful and more prominent, in-store experiences must be unforgettable. For this, the use of technology or good lighting is not enough. Interior design and decoration also help make the physical experience in commercial spaces unique.