The design of commercial spaces is not a trivial matter. The personality of the brand, the shop windows, the lighting, the product, the customer service… everything counts to create a memorable shopping experience.
However, once we have managed to get the customer to enter our establishment and buy, we must continue working to find out what they liked the most and what they did not like. Only then can we continue to improve and increase sales. For this, the best tool is
retail intelligence.John Lennon said that life is what happens while you make plans. Well, while most companies continued with their business plans in retail, we have had to live a pandemic caused by covid-19 that has changed EVERYTHING.
