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RETAIL DESIGN &
Visual Merchandising

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RETAIL DESIGN & Visual merchandising

+34 93 588 44 02

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In decoration, in styling, in architecture ... In many sectors it has always been said that less is more. Something that also happens, of course, in the world of retail design. And it is that for years we have seen how in commercial interior design there is a minimalist and exhibiting trend that turns the establishments into authentic masterpieces, as if we were in an art gallery, thus also offering a better shopping experience.

Everything, absolutely everything in our day-to-day lives has a social and environmental impact: from the clothes we wear to the midday meal or the training session in the afternoon. The only way to continue living life as we know it today is through sustainability. For this reason, more and more companies and businesses have zero emissions objectives and are committed to incorporating circular retail design in the interior design of their commercial establishments.

In a changing world where ecommerce is becoming more powerful and more prominent, in-store experiences must be unforgettable. For this, the use of technology or good lighting is not enough. Interior design and decoration also help make the physical experience in commercial spaces unique.

 

The design of commercial spaces is not a trivial matter. The personality of the brand, the shop windows, the lighting, the product, the customer service… everything counts to create a memorable shopping experience.

However, once we have managed to get the customer to enter our establishment and buy, we must continue working to find out what they liked the most and what they did not like. Only then can we continue to improve and increase sales. For this, the best tool is retail intelligence.John Lennon said that life is what happens while you make plans. Well, while most companies continued with their business plans in retail, we have had to live a pandemic caused by covid-19 that has changed EVERYTHING.

Now, however, we think about it a little more before going to a shopping center or, directly, we decide to buy online because it makes us feel more secure.

These changes in the way of acting and consumer decision-making, together with the need to implement new measures so that establishments are safe and healthy environments, show us a post-covid retail era in which we must bet on innovation and incorporate new decorative solutions for shops.With the reduction of coronavirus infections, local businesses and establishments reopened their doors. However, the welcome in the retail sector has been preceded by a series of internal actions. Companies have had to adapt their establishments to the new security protocols. All this with the aim of guaranteeing that the stores are a totally safe and healthy environment not only for customers, but also for employees. After all, if a worker tests positive for coronavirus, the establishment has to close to maintain a quarantine of at least 15 days. The new normal in stores involves incorporating measures of social distancing and hygiene to act with complete peace of mind and without risks. In this sense, most of the establishments have been f 

If the global pandemic caused by covid-19 has made something clear to us, it is that confinement has changed consumer behavior.

Given the impossibility of not leaving home but with the same needs (or even more, as a result of more free time to play sports, eat, cook ...) electronic commerce has become the perfect ally to make purchases with just one click, without setting foot outside the home. At the same time, the industry suffered from the slowdown in economic activity.The retail sector has been greatly affected by the coronavirus from different areas and perspectives: starting with the stoppage in industrial production and the drop in sales throughout the confinement, until the need to adapt factories and physical establishments implementing new measures of safety, hygiene, cleanliness and health. All of this, in turn, has led to the need for resilience to adapt to the new lifestyle. 

Without going any further, it is estimated that the e-commerce sector, that is, the sale and purchase of products or supplies through the Internet, grew by 20% in 2019. And everything seems to indicate that, despite the coronavirus, these figures will continue to increase.

However, there is a business model that has been approaching giant steps for a long time and that combines the best of online and offline. Today, on the CAAD Retail Desing blog we want to talk about Click & Collect. 

In the previous article we presented 6 innovations in the retail sector that have turned the way customers are introduced to the shopping experience, these are:

 
  • Virtual shelves
  • Metrics
  • Testing-in-store
  • Differentiated spaces
  • Automatic check-out
  • Loyalty program innovations
 Today we are going to present you 3 more innovations, helping you to continue formulating strategies and advancing with the positioning of your business in the retail sector.