The post-covid future in the retail sector is omnichannel
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If the global pandemic caused by covid-19 has made something clear to us, it is that confinement has changed consumer behavior.
Given the impossibility of not leaving home but with the same needs (or even more, as a result of more free time to play sports, eat, cook ...) electronic commerce has become the perfect ally to make purchases with just one click, without setting foot outside the home. At the same time, the industry suffered from the slowdown in economic activity.The retail sector has been greatly affected by the coronavirus from different areas and perspectives: starting with the stoppage in industrial production and the drop in sales throughout the confinement, until the need to adapt factories and physical establishments implementing new measures of safety, hygiene, cleanliness and health. All of this, in turn, has led to the need for resilience to adapt to the new lifestyle.
Click & Collect: the trend that has come to stay in retail
Without going any further, it is estimated that the e-commerce sector, that is, the sale and purchase of products or supplies through the Internet, grew by 20% in 2019. And everything seems to indicate that, despite the coronavirus, these figures will continue to increase.
However, there is a business model that has been approaching giant steps for a long time and that combines the best of online and offline. Today, on the CAAD Retail Desing blog we want to talk about Click & Collect.
Innovations in the retail sector (II)
In the previous article we presented 6 innovations in the retail sector that have turned the way customers are introduced to the shopping experience, these are:
- Virtual shelves
- Metrics
- Testing-in-store
- Differentiated spaces
- Automatic check-out
- Loyalty program innovations