The facades take the protagonism in retail design
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Innovations in digital signage and shop window designs are no longer enough to capture customer attention. The new trends go through anamorphic and kinetic illusion facades.
In the context of the post-coronavirus pandemic, the streets are once again heavily populated with consumers. Physical stores, which have suddenly had to adapt to new forms of leisure and commerce, face a challenge: attracting a clientele that is increasingly betting on online channels to make their purchases.