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RETAIL DESIGN &
Visual Merchandising

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Pol. Ind. Cova Solera
08191 RUBI
Barcelona

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RETAIL DESIGN & Visual merchandising

+34 93 588 44 02

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digital transformation Tag

If the global pandemic caused by covid-19 has made something clear to us, it is that confinement has changed consumer behavior.

Given the impossibility of not leaving home but with the same needs (or even more, as a result of more free time to play sports, eat, cook ...) electronic commerce has become the perfect ally to make purchases with just one click, without setting foot outside the home. At the same time, the industry suffered from the slowdown in economic activity.The retail sector has been greatly affected by the coronavirus from different areas and perspectives: starting with the stoppage in industrial production and the drop in sales throughout the confinement, until the need to adapt factories and physical establishments implementing new measures of safety, hygiene, cleanliness and health. All of this, in turn, has led to the need for resilience to adapt to the new lifestyle. 

In the previous article we presented 6 innovations in the retail sector that have turned the way customers are introduced to the shopping experience, these are:

 
  • Virtual shelves
  • Metrics
  • Testing-in-store
  • Differentiated spaces
  • Automatic check-out
  • Loyalty program innovations
 Today we are going to present you 3 more innovations, helping you to continue formulating strategies and advancing with the positioning of your business in the retail sector.