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Visual Merchandising

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RETAIL DESIGN & Visual merchandising

+34 93 588 44 02

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La Balear

PERFUMERY | Barcelona

La Balear

CAAD has developed various construction resources in collaboration with the interior designer David Pablo www.davidpablogarcia.com, Pablo has conceptualized and directed the first reform of a point of sale of the perfumery chain, La Balear.

The main material used in the outlet is a deployé mesh. With this material, David Pablo confers texture in all the furniture and simultaneously creates lightness and transparency to the center and perimeter furniture of the store. Thus additionally creating an aesthetic flow throughout the entire storefront.

The use of LEDs for lighting each shelf in the perfume module gives a unique display to the products creating a visual focal point and creating a perfectly lit environment .