Now more than ever window dressing acquires a much greater relevance to attract the attention of a consumer who is adapting to a new way of shopping and who values safety, social distance and cleanliness much more than before.
We recently spoke on the blog about how the coronavirus has changed the way consumers shop and, in retail, we are approaching an omnichannel future
. With the great changes that we are experiencing, there is something that cannot be overlooked in the new sales spaces: the window displays.The new normal implies a new way of selling, with new trends in visual merchandising
that will have to be more innovative than ever to attract a consumer who is more inclined to buy online and more concerned about the place of purchase than the product itself.