WOW! 6 projects of retail design to visit in 2023
What better way to start the year than planning the best projects of retail design we want to visit in 2023?It is a purpose for lovers of architecture, retail and design. Or if not, it helps us to know what is going on in this industry, as we have been collecting for years in this blog.
Storytelling in retail design
Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension.Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? We are talking about going beyond mere eye-catching design. Storytelling in retail design is the commitment to capture the consumer through a visual narrative, in which history, tradition, values and the company's business idea are the main protagonists.
Design trends in perfumery and cosmetics retail
From the consumer's point of view, all stores may be the same: shop window, cashier area, fitting rooms, shelves, mannequins ... Nothing could be further from the truth.
In a store, absolutely everything responds to a clear objective, which is usually to create an environment conducive to sales. In this context, within the framework of the launch of our solutions for perfumery retail, we want to reflect on the key aspects in interior design projects for perfumeries.
Retail design in furniture, household and decoration stores
In a changing world where ecommerce is becoming more powerful and more prominent, in-store experiences must be unforgettable. For this, the use of technology or good lighting is not enough. Interior design and decoration also help make the physical experience in commercial spaces unique.
Tips for a perfect store lighting design
However, at CAAD, as experts in retail design and visual merchandising, we want to shed some light, never better said, on this subject, highlight the importance of light .
And, of course, offer you some tips for a perfect store lighting design. We will start this article with a very significant piece of information. According to data from the consulting firm Kissmetrics, when we look at an object, between 60 and 90% of the information that reaches us in the first 90 seconds is related to color.Why is this information important? Because colors provoke stimuli that can range from joy to sadness or illusion and fantasy and, therefore, they can condition our shopping experience. In a dark store, where it is difficult for us to even perceive the details of the product ... it will be more difficult for us to buy than in one with a lot of light, bright colors and where when trying on the product, the light highlights our figure and we see ourselves better than even in our best mirror at home.
