The pandemic has impacted many sectors, including retail. It has made it clear that shops must reinvent themselves or die and, when talking about the future of retail, one concept has been repeated in recent times: phygital retailing.
The next decade will be decisive for the total implantation in the market of the Internet of the Senses, that is, of the technology prepared to respond to our thoughts.If we talk about the Internet of the Senses, are we analyzing the present or the future? Without a doubt, it is today, the present that will provide tomorrow. Although for many this sounds like science fiction, the change and technological evolution experienced in the last decade is opening up fields that, precisely, we did not even imagine a decade ago. Therefore, the answer is clear: there is less and less for it to be our brain, and not the devices that surround us, which controls our environment.
The pandemic has changed many aspects of people's daily lives, but also the retail sector, with the come into play of augmented reality and virtual reality. Two modalities that offer more innovative and personalized shopping experiences.The world has changed enormously after the coronavirus pandemic. It is so. And with this, brands have been forced to rethink their strategies to enhance the customer experience beyond websites and applications. Digital spaces, of course, have experienced an unstoppable boom since the end of 2019, but… What about physical stores?
Technology evolves at the speed of light, forcing all sectors to be in a constant process of change, development and innovation.When it seemed that omnichannel strategies were leading retail to bring together the best of the online world and the physical store, a new concept arrived from China that plans a new scenario: the new retail design.
However, physical spaces have to do much more, especially in the post-coronavirus era, if they do not want to be swallowed up by the ecommerce world.In this context, there are those who seek to create a unique shopping experience with options such as, for example, smart fitting rooms. From CAAD we want to talk to you today about this innovative way to attract customers to physical establishments and boost sales and interaction with the consumer.The digital transformation of a company has become a constant and long-term process. As new technologies change and appear, there are always developments that help the retail sector to continue evolving and adapting to today's society and to the needs and demands of the consumer. We have seen it in recent months with the coronavirus, which is driving omnichannel strategies and new trends in window dressing and visual merchandising.
In the previous article we presented 6 innovations in the retail sector that have turned the way customers are introduced to the shopping experience, these are:
- Virtual shelves
- Differentiated spaces
- Automatic check-out
- Loyalty program innovations