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RETAIL DESIGN &
Visual Merchandising

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RETAIL DESIGN & Visual merchandising

+34 93 588 44 02

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Stores

From the consumer's point of view, all stores may be the same: shop window, cashier area, fitting rooms, shelves, mannequins ... Nothing could be further from the truth.

In a store, absolutely everything responds to a clear objective, which is usually to create an environment conducive to sales. In this context, within the framework of the launch of our solutions for perfumery retail, we want to reflect on the key aspects in interior design projects for perfumeries.

In a changing world where ecommerce is becoming more powerful and more prominent, in-store experiences must be unforgettable. For this, the use of technology or good lighting is not enough. Interior design and decoration also help make the physical experience in commercial spaces unique.

 

Technology evolves at the speed of light, forcing all sectors to be in a constant process of change, development and innovation.

When it seemed that omnichannel strategies were leading retail to bring together the best of the online world and the physical store, a new concept arrived from China that plans a new scenario: the new retail design.

However, at CAAD, as experts in retail design and visual merchandising, we want to shed some light, never better said, on this subject, highlight the importance of light .

And, of course, offer you some tips for a perfect store lighting design. We will start this article with a very significant piece of information. According to data from the consulting firm Kissmetrics, when we look at an object, between 60 and 90% of the information that reaches us in the first 90 seconds is related to color.Why is this information important? Because colors provoke stimuli that can range from joy to sadness or illusion and fantasy and, therefore, they can condition our shopping experience. In a dark store, where it is difficult for us to even perceive the details of the product ... it will be more difficult for us to buy than in one with a lot of light, bright colors and where when trying on the product, the light highlights our figure and we see ourselves better than even in our best mirror at home.

Now, however, we think about it a little more before going to a shopping center or, directly, we decide to buy online because it makes us feel more secure.

These changes in the way of acting and consumer decision-making, together with the need to implement new measures so that establishments are safe and healthy environments, show us a post-covid retail era in which we must bet on innovation and incorporate new decorative solutions for shops.With the reduction of coronavirus infections, local businesses and establishments reopened their doors. However, the welcome in the retail sector has been preceded by a series of internal actions. Companies have had to adapt their establishments to the new security protocols. All this with the aim of guaranteeing that the stores are a totally safe and healthy environment not only for customers, but also for employees. After all, if a worker tests positive for coronavirus, the establishment has to close to maintain a quarantine of at least 15 days. The new normal in stores involves incorporating measures of social distancing and hygiene to act with complete peace of mind and without risks. In this sense, most of the establishments have been f 

However, physical spaces have to do much more, especially in the post-coronavirus era, if they do not want to be swallowed up by the ecommerce world.

In this context, there are those who seek to create a unique shopping experience with options such as, for example, smart fitting rooms. From CAAD we want to talk to you today about this innovative way to attract customers to physical establishments and boost sales and interaction with the consumer.The digital transformation of a company has become a constant and long-term process. As new technologies change and appear, there are always developments that help the retail sector to continue evolving and adapting to today's society and to the needs and demands of the consumer. We have seen it in recent months with the coronavirus, which is driving omnichannel strategies and new trends in window dressing and visual merchandising.

Without going any further, it is estimated that the e-commerce sector, that is, the sale and purchase of products or supplies through the Internet, grew by 20% in 2019. And everything seems to indicate that, despite the coronavirus, these figures will continue to increase.

However, there is a business model that has been approaching giant steps for a long time and that combines the best of online and offline. Today, on the CAAD Retail Desing blog we want to talk about Click & Collect.