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RETAIL DESIGN &
Visual Merchandising

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RETAIL DESIGN & Visual merchandising

+34 93 588 44 02

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Stores

From desire and longing to reality. China has been the dream corner for book lovers for years.

Several of the best bookstores in the world are in the Asian country, which has bet very strongly on this type of establishment. Cities in all the cardinal points of the most populated country in the world have been inaugurating, year after year, numerous futuristic libraries… but based on tradition and its history.

Holistic retail design is the sector's commitment to reconfigure purchases by introducing common strategies and improving retail experiences. This trend ranges from the points of contact between loyal, temporary and digital customers with the brand and the products on offer, placing the emphasis not only on what but on how.

In decoration, in styling, in architecture ... In many sectors it has always been said that less is more. Something that also happens, of course, in the world of retail design. And it is that for years we have seen how in commercial interior design there is a minimalist and exhibiting trend that turns the establishments into authentic masterpieces, as if we were in an art gallery, thus also offering a better shopping experience.

From the consumer's point of view, all stores may be the same: shop window, cashier area, fitting rooms, shelves, mannequins ... Nothing could be further from the truth.

In a store, absolutely everything responds to a clear objective, which is usually to create an environment conducive to sales. In this context, within the framework of the launch of our solutions for perfumery retail, we want to reflect on the key aspects in interior design projects for perfumeries.

In a changing world where ecommerce is becoming more powerful and more prominent, in-store experiences must be unforgettable. For this, the use of technology or good lighting is not enough. Interior design and decoration also help make the physical experience in commercial spaces unique.

 

Technology evolves at the speed of light, forcing all sectors to be in a constant process of change, development and innovation.

When it seemed that omnichannel strategies were leading retail to bring together the best of the online world and the physical store, a new concept arrived from China that plans a new scenario: the new retail design.

However, at CAAD, as experts in retail design and visual merchandising, we want to shed some light, never better said, on this subject, highlight the importance of light .

And, of course, offer you some tips for a perfect store lighting design. We will start this article with a very significant piece of information. According to data from the consulting firm Kissmetrics, when we look at an object, between 60 and 90% of the information that reaches us in the first 90 seconds is related to color.Why is this information important? Because colors provoke stimuli that can range from joy to sadness or illusion and fantasy and, therefore, they can condition our shopping experience. In a dark store, where it is difficult for us to even perceive the details of the product ... it will be more difficult for us to buy than in one with a lot of light, bright colors and where when trying on the product, the light highlights our figure and we see ourselves better than even in our best mirror at home.