The retail sector is recovering by leaps and bounds after the ravages of the coronavirus, but it must continue to adapt to the new changes in consumer habits.Far from disappearing, physical trade will go further. The trends affirm this, as do the main market studies on the retail sector in 2021. The pandemic did a lot of damage in the physical store, but it is recovering strongly. Furthermore, its resurgence coincides with a deep adaptation to changes in consumer habits.
Innovations in digital signage and shop window designs are no longer enough to capture customer attention. The new trends go through anamorphic and kinetic illusion facades.In the context of the post-coronavirus pandemic, the streets are once again heavily populated with consumers. Physical stores, which have suddenly had to adapt to new forms of leisure and commerce, face a challenge: attracting a clientele that is increasingly betting on online channels to make their purchases.
From desire and longing to reality. China has been the dream corner for book lovers for years.
Several of the best bookstores in the world are in the Asian country, which has bet very strongly on this type of establishment. Cities in all the cardinal points of the most populated country in the world have been inaugurating, year after year, numerous futuristic libraries… but based on tradition and its history.
The (almost) unstoppable rise of Instagram has also reached retail. As the consumers around the world plan, organize and seek shopping experiences related to Instagram, having a “fashionable” or Instagrammable store has become a winning bet.
Holistic retail design is the sector's commitment to reconfigure purchases by introducing common strategies and improving retail experiences. This trend ranges from the points of contact between loyal, temporary and digital customers with the brand and the products on offer, placing the emphasis not only on what but on how.
Although in recent years technology has revolutionized the way of consuming and the world of retail, the pandemic is also contributing to an evolution of the sector and to new forms and trends. In this sense, in the retail of the future, multifunctional spaces will be very important.
In decoration, in styling, in architecture ... In many sectors it has always been said that less is more. Something that also happens, of course, in the world of retail design. And it is that for years we have seen how in commercial interior design there is a minimalist and exhibiting trend that turns the establishments into authentic masterpieces, as if we were in an art gallery, thus also offering a better shopping experience.