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RETAIL DESIGN &
Visual Merchandising

Roma s/n, nave 4
Pol. Ind. Cova Solera
08191 RUBI
Barcelona

T  +(34) 93 588 44 02
F  +(34) 93 588 44 03

[email protected]

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RETAIL DESIGN & Visual merchandising

+34 93 588 44 02

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How will retail design work in 2023? That is the question that a large part of the sector, just a few weeks before the end of 2022, is asking itself.After the paradigm shift with Covid-19, accelerating and modifying consumer buying habits, as well as consumption itself and the values pursued by the customer, 2023 will involve taking on new realities. Therefore, at CAAD we want to anticipate the retail trends of 2023, with a special focus on business design and the challenges that the industry faces in order to transform itself once again.

Although for decades and decades it has been a minor issue in the retail sectorthe check-out process has become the new battleground for retail operations to engage and retain customers. This is part of the ongoing need to improve the customer experience in the physical shop and of course in the digital store.Long lines, coldness in customer service, lack of input, or the feeling that the counter is alien to the idea of the shop, are the enemies that must be fought, because they result in lost sales and revenue.

Especially since the coronavirus pandemic, new technologies in the retail sector are transforming, and will further transform, customers' shopping experiences, changing the effectiveness of workers and the operation of shops and shops in the coming years.This is the main conclusion of the latest report from the company specialised in intelligent data capture for retail Scandit. 

It is no secret that sustainability is already one of the top priorities for retail and brands.The weight it has acquired in consumers' purchasing decisions is overwhelming, and more importantly, it will grow exponentially in the future. As consumers demand greater commitment from brands, retailers need to rethink the entire value chain and adopt initiatives to deliver on these sustainability goals.

The retail sector is recovering by leaps and bounds after the ravages of the coronavirus, but it must continue to adapt to the new changes in consumer habits.Far from disappearing, physical trade will go further. The trends affirm this, as do the main market studies on the retail sector in 2021. The pandemic did a lot of damage in the physical store, but it is recovering strongly. Furthermore, its resurgence coincides with a deep adaptation to changes in consumer habits.

Innovations in digital signage and shop window designs are no longer enough to capture customer attention. The new trends go through anamorphic and kinetic illusion facades.

 In the context of the post-coronavirus pandemic, the streets are once again heavily populated with consumers. Physical stores, which have suddenly had to adapt to new forms of leisure and commerce, face a challenge: attracting a clientele that is increasingly betting on online channels to make their purchases.

Holistic retail design is the sector's commitment to reconfigure purchases by introducing common strategies and improving retail experiences. This trend ranges from the points of contact between loyal, temporary and digital customers with the brand and the products on offer, placing the emphasis not only on what but on how.

In decoration, in styling, in architecture ... In many sectors it has always been said that less is more. Something that also happens, of course, in the world of retail design. And it is that for years we have seen how in commercial interior design there is a minimalist and exhibiting trend that turns the establishments into authentic masterpieces, as if we were in an art gallery, thus also offering a better shopping experience.