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RETAIL DESIGN &
Visual Merchandising

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RETAIL DESIGN & Visual merchandising

+34 93 588 44 02

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Retail

In decoration, in styling, in architecture ... In many sectors it has always been said that less is more. Something that also happens, of course, in the world of retail design. And it is that for years we have seen how in commercial interior design there is a minimalist and exhibiting trend that turns the establishments into authentic masterpieces, as if we were in an art gallery, thus also offering a better shopping experience.

Everything, absolutely everything in our day-to-day lives has a social and environmental impact: from the clothes we wear to the midday meal or the training session in the afternoon. The only way to continue living life as we know it today is through sustainability. For this reason, more and more companies and businesses have zero emissions objectives and are committed to incorporating circular retail design in the interior design of their commercial establishments.

From the consumer's point of view, all stores may be the same: shop window, cashier area, fitting rooms, shelves, mannequins ... Nothing could be further from the truth.

In a store, absolutely everything responds to a clear objective, which is usually to create an environment conducive to sales. In this context, within the framework of the launch of our solutions for perfumery retail, we want to reflect on the key aspects in interior design projects for perfumeries.

In a changing world where ecommerce is becoming more powerful and more prominent, in-store experiences must be unforgettable. For this, the use of technology or good lighting is not enough. Interior design and decoration also help make the physical experience in commercial spaces unique.

 

Technology evolves at the speed of light, forcing all sectors to be in a constant process of change, development and innovation.

When it seemed that omnichannel strategies were leading retail to bring together the best of the online world and the physical store, a new concept arrived from China that plans a new scenario: the new retail design.

The design of commercial spaces is not a trivial matter. The personality of the brand, the shop windows, the lighting, the product, the customer service… everything counts to create a memorable shopping experience.

However, once we have managed to get the customer to enter our establishment and buy, we must continue working to find out what they liked the most and what they did not like. Only then can we continue to improve and increase sales. For this, the best tool is retail intelligence.John Lennon said that life is what happens while you make plans. Well, while most companies continued with their business plans in retail, we have had to live a pandemic caused by covid-19 that has changed EVERYTHING.

Now, however, we think about it a little more before going to a shopping center or, directly, we decide to buy online because it makes us feel more secure.

These changes in the way of acting and consumer decision-making, together with the need to implement new measures so that establishments are safe and healthy environments, show us a post-covid retail era in which we must bet on innovation and incorporate new decorative solutions for shops.With the reduction of coronavirus infections, local businesses and establishments reopened their doors. However, the welcome in the retail sector has been preceded by a series of internal actions. Companies have had to adapt their establishments to the new security protocols. All this with the aim of guaranteeing that the stores are a totally safe and healthy environment not only for customers, but also for employees. After all, if a worker tests positive for coronavirus, the establishment has to close to maintain a quarantine of at least 15 days. The new normal in stores involves incorporating measures of social distancing and hygiene to act with complete peace of mind and without risks. In this sense, most of the establishments have been f 

However, physical spaces have to do much more, especially in the post-coronavirus era, if they do not want to be swallowed up by the ecommerce world.

In this context, there are those who seek to create a unique shopping experience with options such as, for example, smart fitting rooms. From CAAD we want to talk to you today about this innovative way to attract customers to physical establishments and boost sales and interaction with the consumer.The digital transformation of a company has become a constant and long-term process. As new technologies change and appear, there are always developments that help the retail sector to continue evolving and adapting to today's society and to the needs and demands of the consumer. We have seen it in recent months with the coronavirus, which is driving omnichannel strategies and new trends in window dressing and visual merchandising.

Much more demanding, purchasing decisions, especially between millennials and Generation Z, no longer only depend on the amount and quality of the product or service, aspects related to sustainability and ethics are also valued.

 To continue fulfilling consumer demands, all companies in the retail sector and the business world in general, are changing their philosophy and way of doing business to be more sustainable. Because for consumers it not only matters that brands do well, they want them to give the best of themselves and not only worry about economic aspects, but also monitor their social and environmental impact.To sum up, consumers want companies to be sustainable. In this article we want to reflect on the state of sustainability in the retail sector and whether it is a trend or a reality that is causing the sector to change in favor of responsible and sustainable consumption and to meet the demands of the youngest and most demanding public: Millennials and Gen Z