Retail in the luxury sector
If there is one segment that perfectly encapsulates the transformation in which retail is immersed, it is luxury. Faced with the inevitable increase in e-commerce sales in recent years, a phenomenon that shows no signs of slowing down, 80% of luxury purchases will continue to be made in physical shops, according to McKinsey forecasts.
Storytelling in retail design
Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension.Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? We are talking about going beyond mere eye-catching design. Storytelling in retail design is the commitment to capture the consumer through a visual narrative, in which history, tradition, values and the company's business idea are the main protagonists.
The Internet of Senses and the retail sector
The next decade will be decisive for the total implantation in the market of the Internet of the Senses, that is, of the technology prepared to respond to our thoughts.If we talk about the Internet of the Senses, are we analyzing the present or the future? Without a doubt, it is today, the present that will provide tomorrow. Although for many this sounds like science fiction, the change and technological evolution experienced in the last decade is opening up fields that, precisely, we did not even imagine a decade ago. Therefore, the answer is clear: there is less and less for it to be our brain, and not the devices that surround us, which controls our environment.
The revolution of the metaverse in the retail sector
The word 'metaverse' is on everyone's lips. And it is not for less: it is the penultimate great revolution of the digital world as we knew it.In recent times, the concept of the metaverse has emerged with great force, especially since it materialized last October with the transformation of Facebook into Meta. There are already 4 out of 10 global consumers who have heard of the metaverse but... what exactly is the metaverse?
The physical store rises after the pandemic
The retail sector is recovering by leaps and bounds after the ravages of the coronavirus, but it must continue to adapt to the new changes in consumer habits.Far from disappearing, physical trade will go further. The trends affirm this, as do the main market studies on the retail sector in 2021. The pandemic did a lot of damage in the physical store, but it is recovering strongly. Furthermore, its resurgence coincides with a deep adaptation to changes in consumer habits.
Virtual / augmented reality in retail: keys in the shopping experience of the new generations
The pandemic has changed many aspects of people's daily lives, but also the retail sector, with the come into play of augmented reality and virtual reality. Two modalities that offer more innovative and personalized shopping experiences.
The world has changed enormously after the coronavirus pandemic. It is so. And with this, brands have been forced to rethink their strategies to enhance the customer experience beyond websites and applications. Digital spaces, of course, have experienced an unstoppable boom since the end of 2019, but… What about physical stores?
The facades take the protagonism in retail design
Innovations in digital signage and shop window designs are no longer enough to capture customer attention. The new trends go through anamorphic and kinetic illusion facades.
In the context of the post-coronavirus pandemic, the streets are once again heavily populated with consumers. Physical stores, which have suddenly had to adapt to new forms of leisure and commerce, face a challenge: attracting a clientele that is increasingly betting on online channels to make their purchases.
Past, present and future of hospital design
Hospital design plays a critical role in providing high-quality, cost-effective facilities for any healthcare system. That’s why it is so important to understand how hospitals are designed and the influence of architecture on people's health.
Biophilic design principles applied in retail design
The reconnection between urban spaces and nature is a trend that, in the design and retail industry, is here to stay.
Holistic retail design
Holistic retail design is the sector's commitment to reconfigure purchases by introducing common strategies and improving retail experiences. This trend ranges from the points of contact between loyal, temporary and digital customers with the brand and the products on offer, placing the emphasis not only on what but on how.