How will retail design work in 2023? That is the question that a large part of the sector, just a few weeks before the end of 2022, is asking itself.After the paradigm shift with Covid-19, accelerating and modifying consumer buying habits, as well as consumption itself and the values pursued by the customer, 2023 will involve taking on new realities. Therefore, at CAAD we want to anticipate the retail trends of 2023, with a special focus on business design and the challenges that the industry faces in order to transform itself once again.
Although for decades and decades it has been a minor issue in the retail sector, the check-out process has become the new battleground for retail operations to engage and retain customers. This is part of the ongoing need to improve the customer experience in the physical shop and of course in the digital store.Long lines, coldness in customer service, lack of input, or the feeling that the counter is alien to the idea of the shop, are the enemies that must be fought, because they result in lost sales and revenue.
If there is one segment that perfectly encapsulates the transformation in which retail is immersed, it is luxury. Faced with the inevitable increase in e-commerce sales in recent years, a phenomenon that shows no signs of slowing down, 80% of luxury purchases will continue to be made in physical shops, according to McKinsey forecasts.
Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension.Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? We are talking about going beyond mere eye-catching design. Storytelling in retail design is the commitment to capture the consumer through a visual narrative, in which history, tradition, values and the company's business idea are the main protagonists.
The retail sector is recovering by leaps and bounds after the ravages of the coronavirus, but it must continue to adapt to the new changes in consumer habits.Far from disappearing, physical trade will go further. The trends affirm this, as do the main market studies on the retail sector in 2021. The pandemic did a lot of damage in the physical store, but it is recovering strongly. Furthermore, its resurgence coincides with a deep adaptation to changes in consumer habits.
The pandemic has changed many aspects of people's daily lives, but also the retail sector, with the come into play of augmented reality and virtual reality. Two modalities that offer more innovative and personalized shopping experiences.The world has changed enormously after the coronavirus pandemic. It is so. And with this, brands have been forced to rethink their strategies to enhance the customer experience beyond websites and applications. Digital spaces, of course, have experienced an unstoppable boom since the end of 2019, but… What about physical stores?
Innovations in digital signage and shop window designs are no longer enough to capture customer attention. The new trends go through anamorphic and kinetic illusion facades.In the context of the post-coronavirus pandemic, the streets are once again heavily populated with consumers. Physical stores, which have suddenly had to adapt to new forms of leisure and commerce, face a challenge: attracting a clientele that is increasingly betting on online channels to make their purchases.
New ways of working will give way to renovated offices where the employee is the center of attention. Flexibility, coexistence, interrelationships, leisure and interconnection technologies are not negotiable.Going to the office is no longer an obligation. One of the most visible direct consequences of the Covid-19 pandemic is the promotion of teleworking. One fact, added to the high cost of housing in large cities, and the desire to avoid long and tedious journeys, will change the design of offices forever.
Hospital design plays a critical role in providing high-quality, cost-effective facilities for any healthcare system. That’s why it is so important to understand how hospitals are designed and the influence of architecture on people's health.