Retail in the luxury sector
If there is one segment that perfectly encapsulates the transformation in which retail is immersed, it is luxury. Faced with the inevitable increase in e-commerce sales in recent years, a phenomenon that shows no signs of slowing down, 80% of luxury purchases will continue to be made in physical shops, according to McKinsey forecasts.
Storytelling in retail design
Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension.Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? We are talking about going beyond mere eye-catching design. Storytelling in retail design is the commitment to capture the consumer through a visual narrative, in which history, tradition, values and the company's business idea are the main protagonists.
The physical store rises after the pandemic
The retail sector is recovering by leaps and bounds after the ravages of the coronavirus, but it must continue to adapt to the new changes in consumer habits.Far from disappearing, physical trade will go further. The trends affirm this, as do the main market studies on the retail sector in 2021. The pandemic did a lot of damage in the physical store, but it is recovering strongly. Furthermore, its resurgence coincides with a deep adaptation to changes in consumer habits.
Virtual / augmented reality in retail: keys in the shopping experience of the new generations
The pandemic has changed many aspects of people's daily lives, but also the retail sector, with the come into play of augmented reality and virtual reality. Two modalities that offer more innovative and personalized shopping experiences.
The world has changed enormously after the coronavirus pandemic. It is so. And with this, brands have been forced to rethink their strategies to enhance the customer experience beyond websites and applications. Digital spaces, of course, have experienced an unstoppable boom since the end of 2019, but… What about physical stores?
The facades take the protagonism in retail design
Innovations in digital signage and shop window designs are no longer enough to capture customer attention. The new trends go through anamorphic and kinetic illusion facades.
In the context of the post-coronavirus pandemic, the streets are once again heavily populated with consumers. Physical stores, which have suddenly had to adapt to new forms of leisure and commerce, face a challenge: attracting a clientele that is increasingly betting on online channels to make their purchases.
What will the offices be like in the future? Interior design trends for tomorrow’s office design
New ways of working will give way to renovated offices where the employee is the center of attention. Flexibility, coexistence, interrelationships, leisure and interconnection technologies are not negotiable.
Going to the office is no longer an obligation. One of the most visible direct consequences of the Covid-19 pandemic is the promotion of teleworking. One fact, added to the high cost of housing in large cities, and the desire to avoid long and tedious journeys, will change the design of offices forever.
Past, present and future of hospital design
Hospital design plays a critical role in providing high-quality, cost-effective facilities for any healthcare system. That’s why it is so important to understand how hospitals are designed and the influence of architecture on people's health.
Biophilic design principles applied in retail design
The reconnection between urban spaces and nature is a trend that, in the design and retail industry, is here to stay.
Holistic retail design
Holistic retail design is the sector's commitment to reconfigure purchases by introducing common strategies and improving retail experiences. This trend ranges from the points of contact between loyal, temporary and digital customers with the brand and the products on offer, placing the emphasis not only on what but on how.
Are multifunctional spaces the future of retail?
Although in recent years technology has revolutionized the way of consuming and the world of retail, the pandemic is also contributing to an evolution of the sector and to new forms and trends. In this sense, in the retail of the future, multifunctional spaces will be very important.