Circular Retail Design: the circular economy reaches interior design in commercial spaces
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Everything, absolutely everything in our day-to-day lives has a social and environmental impact: from the clothes we wear to the midday meal or the training session in the afternoon. The only way to continue living life as we know it today is through sustainability. For this reason, more and more companies and businesses have zero emissions objectives and are committed to incorporating circular retail design in the interior design of their commercial establishments.
Design trends in perfumery and cosmetics retail
From the consumer's point of view, all stores may be the same: shop window, cashier area, fitting rooms, shelves, mannequins ... Nothing could be further from the truth.
In a store, absolutely everything responds to a clear objective, which is usually to create an environment conducive to sales. In this context, within the framework of the launch of our solutions for perfumery retail, we want to reflect on the key aspects in interior design projects for perfumeries.
Retail design in furniture, household and decoration stores
In a changing world where ecommerce is becoming more powerful and more prominent, in-store experiences must be unforgettable. For this, the use of technology or good lighting is not enough. Interior design and decoration also help make the physical experience in commercial spaces unique.
New Retail Design: 7 keys to implement it successfully
Technology evolves at the speed of light, forcing all sectors to be in a constant process of change, development and innovation.
When it seemed that omnichannel strategies were leading retail to bring together the best of the online world and the physical store, a new concept arrived from China that plans a new scenario: the new retail design.
Tips for a perfect store lighting design
However, at CAAD, as experts in retail design and visual merchandising, we want to shed some light, never better said, on this subject, highlight the importance of light .
And, of course, offer you some tips for a perfect store lighting design. We will start this article with a very significant piece of information. According to data from the consulting firm Kissmetrics, when we look at an object, between 60 and 90% of the information that reaches us in the first 90 seconds is related to color.Why is this information important? Because colors provoke stimuli that can range from joy to sadness or illusion and fantasy and, therefore, they can condition our shopping experience. In a dark store, where it is difficult for us to even perceive the details of the product ... it will be more difficult for us to buy than in one with a lot of light, bright colors and where when trying on the product, the light highlights our figure and we see ourselves better than even in our best mirror at home.
Post-covid retail: innovation and decorative solutions for stores
Now, however, we think about it a little more before going to a shopping center or, directly, we decide to buy online because it makes us feel more secure.
These changes in the way of acting and consumer decision-making, together with the need to implement new measures so that establishments are safe and healthy environments, show us a post-covid retail era in which we must bet on innovation and incorporate new decorative solutions for shops.With the reduction of coronavirus infections, local businesses and establishments reopened their doors. However, the welcome in the retail sector has been preceded by a series of internal actions. Companies have had to adapt their establishments to the new security protocols. All this with the aim of guaranteeing that the stores are a totally safe and healthy environment not only for customers, but also for employees. After all, if a worker tests positive for coronavirus, the establishment has to close to maintain a quarantine of at least 15 days. The new normal in stores involves incorporating measures of social distancing and hygiene to act with complete peace of mind and without risks. In this sense, most of the establishments have been f
Smart fitting rooms: the perfect complement for the digital transformation of fashion retail
However, physical spaces have to do much more, especially in the post-coronavirus era, if they do not want to be swallowed up by the ecommerce world.
In this context, there are those who seek to create a unique shopping experience with options such as, for example, smart fitting rooms. From CAAD we want to talk to you today about this innovative way to attract customers to physical establishments and boost sales and interaction with the consumer.The digital transformation of a company has become a constant and long-term process. As new technologies change and appear, there are always developments that help the retail sector to continue evolving and adapting to today's society and to the needs and demands of the consumer. We have seen it in recent months with the coronavirus, which is driving omnichannel strategies and new trends in window dressing and visual merchandising.
Window displays and visual merchandising: new trends after the covid
Now more than ever window dressing acquires a much greater relevance to attract the attention of a consumer who is adapting to a new way of shopping and who values safety, social distance and cleanliness much more than before.
We recently spoke on the blog about how the coronavirus has changed the way consumers shop and, in retail, we are approaching an omnichannel future. With the great changes that we are experiencing, there is something that cannot be overlooked in the new sales spaces: the window displays.The new normal implies a new way of selling, with new trends in visual merchandising that will have to be more innovative than ever to attract a consumer who is more inclined to buy online and more concerned about the place of purchase than the product itself.
The post-covid future in the retail sector is omnichannel
If the global pandemic caused by covid-19 has made something clear to us, it is that confinement has changed consumer behavior.
Given the impossibility of not leaving home but with the same needs (or even more, as a result of more free time to play sports, eat, cook ...) electronic commerce has become the perfect ally to make purchases with just one click, without setting foot outside the home. At the same time, the industry suffered from the slowdown in economic activity.The retail sector has been greatly affected by the coronavirus from different areas and perspectives: starting with the stoppage in industrial production and the drop in sales throughout the confinement, until the need to adapt factories and physical establishments implementing new measures of safety, hygiene, cleanliness and health. All of this, in turn, has led to the need for resilience to adapt to the new lifestyle.