The design of commercial spaces is not a trivial matter. The personality of the brand, the shop windows, the lighting, the product, the customer service… everything counts to create a memorable shopping experience.However, once we have managed to get the customer to enter our establishment and buy, we must continue working to find out what they liked the most and what they did not like. Only then can we continue to improve and increase sales. For this, the best tool is retail intelligence.John Lennon said that life is what happens while you make plans. Well, while most companies continued with their business plans in retail, we have had to live a pandemic caused by covid-19 that has changed EVERYTHING.
However, at CAAD, as experts in retail design and visual merchandising, we want to shed some light, never better said, on this subject, highlight the importance of light .And, of course, offer you some tips for a perfect store lighting design. We will start this article with a very significant piece of information. According to data from the consulting firm Kissmetrics, when we look at an object, between 60 and 90% of the information that reaches us in the first 90 seconds is related to color.Why is this information important? Because colors provoke stimuli that can range from joy to sadness or illusion and fantasy and, therefore, they can condition our shopping experience. In a dark store, where it is difficult for us to even perceive the details of the product ... it will be more difficult for us to buy than in one with a lot of light, bright colors and where when trying on the product, the light highlights our figure and we see ourselves better than even in our best mirror at home.
Now, however, we think about it a little more before going to a shopping center or, directly, we decide to buy online because it makes us feel more secure.These changes in the way of acting and consumer decision-making, together with the need to implement new measures so that establishments are safe and healthy environments, show us a post-covid retail era in which we must bet on innovation and incorporate new decorative solutions for shops.With the reduction of coronavirus infections, local businesses and establishments reopened their doors. However, the welcome in the retail sector has been preceded by a series of internal actions. Companies have had to adapt their establishments to the new security protocols. All this with the aim of guaranteeing that the stores are a totally safe and healthy environment not only for customers, but also for employees. After all, if a worker tests positive for coronavirus, the establishment has to close to maintain a quarantine of at least 15 days. The new normal in stores involves incorporating measures of social distancing and hygiene to act with complete peace of mind and without risks. In this sense, most of the establishments have been f
However, physical spaces have to do much more, especially in the post-coronavirus era, if they do not want to be swallowed up by the ecommerce world.In this context, there are those who seek to create a unique shopping experience with options such as, for example, smart fitting rooms. From CAAD we want to talk to you today about this innovative way to attract customers to physical establishments and boost sales and interaction with the consumer.The digital transformation of a company has become a constant and long-term process. As new technologies change and appear, there are always developments that help the retail sector to continue evolving and adapting to today's society and to the needs and demands of the consumer. We have seen it in recent months with the coronavirus, which is driving omnichannel strategies and new trends in window dressing and visual merchandising.
Now more than ever window dressing acquires a much greater relevance to attract the attention of a consumer who is adapting to a new way of shopping and who values safety, social distance and cleanliness much more than before.We recently spoke on the blog about how the coronavirus has changed the way consumers shop and, in retail, we are approaching an omnichannel future. With the great changes that we are experiencing, there is something that cannot be overlooked in the new sales spaces: the window displays.The new normal implies a new way of selling, with new trends in visual merchandising that will have to be more innovative than ever to attract a consumer who is more inclined to buy online and more concerned about the place of purchase than the product itself.
Much more demanding, purchasing decisions, especially between millennials and Generation Z, no longer only depend on the amount and quality of the product or service, aspects related to sustainability and ethics are also valued.To continue fulfilling consumer demands, all companies in the retail sector and the business world in general, are changing their philosophy and way of doing business to be more sustainable. Because for consumers it not only matters that brands do well, they want them to give the best of themselves and not only worry about economic aspects, but also monitor their social and environmental impact.To sum up, consumers want companies to be sustainable. In this article we want to reflect on the state of sustainability in the retail sector and whether it is a trend or a reality that is causing the sector to change in favor of responsible and sustainable consumption and to meet the demands of the youngest and most demanding public: Millennials and Gen Z.
If the global pandemic caused by covid-19 has made something clear to us, it is that confinement has changed consumer behavior.Given the impossibility of not leaving home but with the same needs (or even more, as a result of more free time to play sports, eat, cook ...) electronic commerce has become the perfect ally to make purchases with just one click, without setting foot outside the home. At the same time, the industry suffered from the slowdown in economic activity.The retail sector has been greatly affected by the coronavirus from different areas and perspectives: starting with the stoppage in industrial production and the drop in sales throughout the confinement, until the need to adapt factories and physical establishments implementing new measures of safety, hygiene, cleanliness and health. All of this, in turn, has led to the need for resilience to adapt to the new lifestyle.
Without going any further, it is estimated that the e-commerce sector, that is, the sale and purchase of products or supplies through the Internet, grew by 20% in 2019. And everything seems to indicate that, despite the coronavirus, these figures will continue to increase.However, there is a business model that has been approaching giant steps for a long time and that combines the best of online and offline. Today, on the CAAD Retail Desing blog we want to talk about Click & Collect.
In the previous article we presented 6 innovations in the retail sector that have turned the way customers are introduced to the shopping experience, these are:
- Virtual shelves
- Differentiated spaces
- Automatic check-out
- Loyalty program innovations