The North Convention Centre of IFEMA (Madrid) hosted at the end of March the 11th edition of the Retail Forum 2023, organised by iKN Spain, which was attended by more than 1,500 attendees, more than 120 speakers and more than 80 sponsors. The objective: to learn about the challenges and trends in retail in the physical and digital world.After the recent celebration of the 21st edition of EuroShop, the leading trade fair for the retail trade, in Düsseldorf, it was the turn of the largest retail event in Spain.
From 26 February to 2 March 2023, EuroShop, the leading trade fair for the retail trade, will bring together the world of international retail and its partners for the 21st time at the Düsseldorf exhibition centre. As we have been doing since almost our birth as a company, CAAD will once again visit EuroShop, one of the most important trade fairs for the Retail Design industry.
What better way to start the year than planning the best projects of retail design we want to visit in 2023?It is a purpose for lovers of architecture, retail and design. Or if not, it helps us to know what is going on in this industry, as we have been collecting for years in this blog.
The pandemic has impacted many sectors, including retail. It has made it clear that shops must reinvent themselves or die and, when talking about the future of retail, one concept has been repeated in recent times: phygital retailing.
How will retail design work in 2023? That is the question that a large part of the sector, just a few weeks before the end of 2022, is asking itself.After the paradigm shift with Covid-19, accelerating and modifying consumer buying habits, as well as consumption itself and the values pursued by the customer, 2023 will involve taking on new realities. Therefore, at CAAD we want to anticipate the retail trends of 2023, with a special focus on business design and the challenges that the industry faces in order to transform itself once again.
Although for decades and decades it has been a minor issue in the retail sector, the check-out process has become the new battleground for retail operations to engage and retain customers. This is part of the ongoing need to improve the customer experience in the physical shop and of course in the digital store.Long lines, coldness in customer service, lack of input, or the feeling that the counter is alien to the idea of the shop, are the enemies that must be fought, because they result in lost sales and revenue.
Especially since the coronavirus pandemic, new technologies in the retail sector are transforming, and will further transform, customers' shopping experiences, changing the effectiveness of workers and the operation of shops and shops in the coming years.This is the main conclusion of the latest report from the company specialised in intelligent data capture for retail Scandit.
It is no secret that sustainability is already one of the top priorities for retail and brands.The weight it has acquired in consumers' purchasing decisions is overwhelming, and more importantly, it will grow exponentially in the future. As consumers demand greater commitment from brands, retailers need to rethink the entire value chain and adopt initiatives to deliver on these sustainability goals.
If there is one segment that perfectly encapsulates the transformation in which retail is immersed, it is luxury. Faced with the inevitable increase in e-commerce sales in recent years, a phenomenon that shows no signs of slowing down, 80% of luxury purchases will continue to be made in physical shops, according to McKinsey forecasts.
Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension.Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? We are talking about going beyond mere eye-catching design. Storytelling in retail design is the commitment to capture the consumer through a visual narrative, in which history, tradition, values and the company's business idea are the main protagonists.