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RETAIL DESIGN &
Visual Merchandising

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08191 RUBI
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RETAIL DESIGN & Visual merchandising

+34 93 588 44 02

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Blog

News, trends and marketing in retail

The retail sector is recovering by leaps and bounds after the ravages of the coronavirus, but it must continue to adapt to the new changes in consumer habits.Far from disappearing, physical trade will go further. The trends affirm this, as do the main market studies on the retail sector in 2021. The pandemic did a lot of damage in the physical store, but it is recovering strongly. Furthermore, its resurgence coincides with a deep adaptation to changes in consumer habits.

The pandemic has changed many aspects of people's daily lives, but also the retail sector, with the come into play of augmented reality and virtual reality. Two modalities that offer more innovative and personalized shopping experiences.

 The world has changed enormously after the coronavirus pandemic. It is so. And with this, brands have been forced to rethink their strategies to enhance the customer experience beyond websites and applications. Digital spaces, of course, have experienced an unstoppable boom since the end of 2019, but… What about physical stores?

Innovations in digital signage and shop window designs are no longer enough to capture customer attention. The new trends go through anamorphic and kinetic illusion facades.

 In the context of the post-coronavirus pandemic, the streets are once again heavily populated with consumers. Physical stores, which have suddenly had to adapt to new forms of leisure and commerce, face a challenge: attracting a clientele that is increasingly betting on online channels to make their purchases.

New ways of working will give way to renovated offices where the employee is the center of attention. Flexibility, coexistence, interrelationships, leisure and interconnection technologies are not negotiable.

Going to the office is no longer an obligation. One of the most visible direct consequences of the Covid-19 pandemic is the promotion of teleworking. One fact, added to the high cost of housing in large cities, and the desire to avoid long and tedious journeys, will change the design of offices forever.

From desire and longing to reality. China has been the dream corner for book lovers for years.

Several of the best bookstores in the world are in the Asian country, which has bet very strongly on this type of establishment. Cities in all the cardinal points of the most populated country in the world have been inaugurating, year after year, numerous futuristic libraries… but based on tradition and its history.

Hospital design plays a critical role in providing high-quality, cost-effective facilities for any healthcare system. That’s why it is so important to understand how hospitals are designed and the influence of architecture on people's health.

Holistic retail design is the sector's commitment to reconfigure purchases by introducing common strategies and improving retail experiences. This trend ranges from the points of contact between loyal, temporary and digital customers with the brand and the products on offer, placing the emphasis not only on what but on how.