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RETAIL DESIGN &
Visual Merchandising

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08191 RUBI
Barcelona

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RETAIL DESIGN & Visual merchandising

+34 93 588 44 02

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Blog

News, trends and marketing in retail

If the global pandemic caused by covid-19 has made something clear to us, it is that confinement has changed consumer behavior.

Given the impossibility of not leaving home but with the same needs (or even more, as a result of more free time to play sports, eat, cook ...) electronic commerce has become the perfect ally to make purchases with just one click, without setting foot outside the home. At the same time, the industry suffered from the slowdown in economic activity.The retail sector has been greatly affected by the coronavirus from different areas and perspectives: starting with the stoppage in industrial production and the drop in sales throughout the confinement, until the need to adapt factories and physical establishments implementing new measures of safety, hygiene, cleanliness and health. All of this, in turn, has led to the need for resilience to adapt to the new lifestyle. 

Without going any further, it is estimated that the e-commerce sector, that is, the sale and purchase of products or supplies through the Internet, grew by 20% in 2019. And everything seems to indicate that, despite the coronavirus, these figures will continue to increase.

However, there is a business model that has been approaching giant steps for a long time and that combines the best of online and offline. Today, on the CAAD Retail Desing blog we want to talk about Click & Collect.