How will retail design work in 2023? That is the question that a large part of the sector, just a few weeks before the end of 2022, is asking itself.After the paradigm shift with Covid-19, accelerating and modifying consumer buying habits, as well as consumption itself and the values pursued by the customer, 2023 will involve taking on new realities. Therefore, at CAAD we want to anticipate the retail trends of 2023, with a special focus on business design and the challenges that the industry faces in order to transform itself once again.
Although for decades and decades it has been a minor issue in the retail sector, the check-out process has become the new battleground for retail operations to engage and retain customers. This is part of the ongoing need to improve the customer experience in the physical shop and of course in the digital store.Long lines, coldness in customer service, lack of input, or the feeling that the counter is alien to the idea of the shop, are the enemies that must be fought, because they result in lost sales and revenue.