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RETAIL DESIGN &
Visual Merchandising

Roma s/n, nave 4
Pol. Ind. Cova Solera
08191 RUBI
Barcelona

T  +(34) 93 588 44 02
F  +(34) 93 588 44 03

[email protected]

MON – FRI : 08:00  –  15:00

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RETAIL DESIGN & Visual merchandising

+34 93 588 44 02

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April 2022

Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension.Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? We are talking about going beyond mere eye-catching design. Storytelling in retail design is the commitment to capture the consumer through a visual narrative, in which history, tradition, values and the company's business idea are the main protagonists.