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Visual Merchandising

Roma s/n, nave 4
Pol. Ind. Cova Solera
08191 RUBI

T  +(34) 93 588 44 02
F  +(34) 93 588 44 03

[email protected]

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RETAIL DESIGN & Visual merchandising

+34 93 588 44 02

Retail Design from Barcelona #loveisinretail❤️

We are a Commercial Interior Design Studio formed by expert consultants in the design of suitable commercial spaces in order to fulfill our client’s requirements. We are a multidisciplinary team backed by 45 years offering a comprehensive service in retail design. We are there every step of the manufacturing cycle, from raw materials to the installation of structures and display stands.

At CAAD Retail Design we design and carry out the design of commercial spaces, from retail to the franchise store. In this way, we create the most innovative expressions of visual merchandising, with special emphasis on the personality of the company and the optimization of its sales activity.

Items D’Ho

Everything a daring traveler needs and looks for on their business day can be found at Items d’Ho Barcelona El Prat Airport.

We designed a different way of highlighting the product by combining light with color. Each piece of furniture was illuminated individually to emphasize  its content in black and salmon colours.

La Balear | CAAD Retail Design Barcelona

La Balear

CAAD has developed various construction resources in collaboration with the interior designer David Pablo www.davidpablogarcia.com. Pablo has conceptualized and directed the first reform of a point of sale of the perfumery chain, La Balear.


The main material used in the outlet is a deployé mesh.

Titan Pro | CAAD Retail Design Barcelona

Titan PRO

Titan PRO is a project of Titan SAU industries in which CAAD Retail Design has collaborated by providing furniture and accessories, both for stores and corners.

The medium load-bearing shelves create a bold and eye catching look for customers and guests who visit this retail space. The use of upper and lower lighting installations draw the customer in and create a unique visual for the mobile communication elements and aesthetic of the store. 

Farmanatural | CAAD Retail Design Barcelona


This parapharmacy located in the center of Sitges was designed with the pre-existing structural elements in mind.

The storefronts focal attributes include the LED interior lit counters, carefully selected accessories and complements intended to give a feeling of spaciousness through the exhibition features.

PLATA Service | CAAD Retail Design Barcelona

PLATA Service

The new PLATA SERVICE storefront was designed and installed using metal shelving with elliptical perforation. In silver gray color and with wide transit areas, the outlet provokes a feeling of spaciousness and brightness.

A custom counter on stainless steel and an integrated display cabinet in modular shelving and picking shelving.

We have the ideas you need for the success of your retail project

Lights, views, textures, reflections and flashes. Thanks to our expert team in retail design, you can see in detail the 3D project with high quality renders. Moreover, we design the different atmospheres of the point of sale with a realistic aspect. As a result, the initial idea of your point of sale will be reflected in images with absolute fidelity before the setting-up.
  • Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension.Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? We are talking about going beyond mere eye-catching design. Storytelling in retail design is the commitment to capture the consumer through a visual narrative, in which history, tradition, values and the company's business idea are the main protagonists. 

  • The next decade will be decisive for the total implantation in the market of the Internet of the Senses, that is, of the technology prepared to respond to our thoughts.If we talk about the Internet of the Senses, are we analyzing the present or the future? Without a doubt, it is today, the present that will provide tomorrow. Although for many this sounds like science fiction, the change and technological evolution experienced in the last decade is opening up fields that, precisely, we did not even imagine a decade ago. Therefore, the answer is clear: there is less and less for it to be our brain, and not the devices that surround us, which controls our environment.

  • The word 'metaverse' is on everyone's lips. And it is not for less: it is the penultimate great revolution of the digital world as we knew it.In recent times, the concept of the metaverse has emerged with great force, especially since it materialized last October with the transformation of Facebook into Meta. There are already 4 out of 10 global consumers who have heard of the metaverse but... what exactly is the metaverse?